Do Consumers Scan QR Codes?

Great Article from Tom Martin on his Blog, Positive Disruption - During the 2011 Christmas season, Sears ran an interesting digital outdoor-mobile campaign. Taking a cue from Tesco’s incredible QR code...

When Adwords Phone Campaigns Go Wrong

Via TechCrunch We’re all now familiar with how adwords campaigns on Google work. You buy keywords commonly used in search terms, such as “plumber in X town”, and send people to a response mechanism,...

Gum Companies Target Teens

From USA Today In a bid to reverse declining sales, gum brands are making claims to be degradable, energy boosting, aspartame-free and even vegan. In the process, gum is evolving from something you stick in...

Pepsi Tackles Identity Crisis

Via AdAge Few people would suspect that what’s inside an unmarked building some 30 miles north of New York could change the way consumers view a soda brand, even the entire cola category. But...